Pricing Your Collection: A Working Guide

Pricing is one of the most powerful tools in building a successful fashion collection—it's more than just numbers; it's strategy, storytelling, and survival. At Kaela Kay, I learned this firsthand. When I launched my brand, I had to navigate the delicate balance between honoring the craftsmanship of my pieces and meeting the expectations of my customers. Each price tag carried more than a dollar value—it carried the worth of my vision, my team’s hard work, and the promise of quality.

Your pricing strategy sets the tone for how the world sees your brand. It shapes your profit margins, your brand perception, and your position in the market. And when done right, it ensures your business doesn't just survive—but thrives.

This guide is designed to help you do just that.

We’ll walk through a foundational approach that’s helped me grow Kaela Kay into a recognized and respected name. Whether you’re launching your first collection or refining an existing one, this working guide will help you confidently price your designs in a way that reflects both your artistry and your business goals.

This E-Book is 13 pages and includes work sheets for entering information to assist you in calculating your pricing, helping you decide what should be included in your costs, differentiating between different pricing models and which one might be best for your brand.

Let’s get into it!